Roles & Responsibilities:
E-Commerce Executive
May 2017 – Present
– Develop a B2B marketing strategy to support the indirect and direct sales channels
– Achieving 200% revenue growth over 3 years, increasing average order value
– Utilising analytics tools to establish the success of campaigns, reporting to senior stakeholders
– Executing Email, Social Media & print marketing
– Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, social media & lead generation campaigns
E-Commerce Assistant
April 2016 – May 2017
Redesigned Website
– Objective was to bridge the gap between current design and designers mockup of the website
– Re-introduced homepage carousel
– Implemented sales funnels
– Removed distracting elements from product page
Social Media Marketing
– Targeted potential clients based on their proximity to the exhibition venue
– Successful recruitment of new team members via facebook
– Boosted Coupons to segmented email list on social media platforms
Other tasks included
– Adding and updating stock
– Managing stock of online catalog
– Upselling products by creating promotions based on quantity
– Retaining & rewarding customers with loyalty discounts and vouchers
– Creating banners, holding pages and flyers
– Updating the backend of the ecommerce system
– Testing and improving website functionality
– Developing trendy marketing campaigns based on customer habits
– Writing user guides and training staff to operate the website
– Troubleshooting Customer services and Logistics departments computer issues
– Enhancing browsing experience on mobile devices
– Implementing responsive features to make website content more accessible
Portfolio:
Student Bedding Packs – Absolute Home Textiles – 2019
The Second Phase of the Student Bedding Pack campaign for Absolute Home Textiles. Moved from info-graphics to stock images to help reflect a more luxurious and modern representation of the products
New Year New Quote – Absolute Home Textiles – 2017
Social Media Post to help bring in more clients via social media & emails
Student Bedding Packs – Absolute Home Textiles – 2016
The First Phase of the Student Bedding Pack campaign for Absolute Home Textiles used an info-graphic approach to show the different types of packs available – from the bare basics to the complete package