Roles & Responsibilities:
Marketing Manager
May 2015 – Present
– Create & establish E-Commerce solution for retail business
– Plan and execute the monthly marketing calendar for both online and retail channels
– Managing the marketing budget
– Liaise with marketing agencies and ensure work produced is aligned with business objectives
– Collaborate with other inhouse teams to ensure marketing function is as effective and efficient as possible
– Provide reports for all marketing channels
Web Developer & E-Commerce Manager
May 2011 – May 2015
Re-engineered website theme
– Provide a better browsing experience by incorporating responsive design
– Implement google rich snippets to provide more detailed search results
– Highlight important product details
– Ensure compatibility with multiple browsers
– Integrate company branding
Developed a back-office tool
– Automatically update product prices based on product attributes and categories.
– Replaced time-consuming, error-prone manual processes with automated solution.
– Rewriting complex sql statements into clearer and more efficient actions
– Themed with Bootstrap
– Integrated jQuery to provide a more pleasing experience
Other tasks included
– Migrate products and their technical data from old, complicated website into new
using MySQL
– Used troubleshooting and researching skills to find solutions to problems that were
not addressed in the CMS documentation
– SEO and Google Analytics
– Photography of jewellery and developing images in software packages such as
lightroom and photoshop.