Eat Real

Since Eat Real products are manufactured in the UK, it would be best to promote them as a high quality, premium British product. The Made in Britain stamp has credibility among the rest of the world, denoting premium design and quality.

The appeal of buying British remains strong around the world, with two fifths of international consumers revealing they are more inclined to buy a product that carries the Union Jack.

The global research from Barclays Corporate Banking found consumers abroad have the strongest associations of quality with Brand Britain. Younger people were also more swayed by the Union Jack – nearly half of 25-34 year-olds (48 per cent) said this would encourage them to make a purchase, compared to a quarter (24 per cent) of over 55s. As a result, foreign consumers are prepared to pay 22% more for food labelled as British-made.

Utilising Brexit & British independence as a marketing USP will be advantageous for the Australian Market. A quote from a recent interview with Australian high commissioner George Brandis; 

“At a time when there are tensions in the world that are growing more acute – and which have been dramatised and thrown in very stark relief by the COVID crisis – the benefit, the importance to each other of like-minded, free-trading liberal democracies like Britain and Australia has never been greater,” the high commissioner told Sky News.

“There are obvious advantages of two countries like Australia and the United Kingdom having a close trading relationship because our systems are complementary, our system of laws is similar, our values are similar, interests are similar, we speak the same language, we have the same Queen.

“In every dimension it’s possible to imagine, we are like-minded and complementary countries.”

With this in mind, a British manufactured product would be viewed as good as Australian manufactured if not better, for the average Australian consumer.