Mustafa Rashid

The Towel Shop

Founded in 1999 as a market stall in the heart of Bolton, The Towel Shop has gone on to establishing itself as Britain's leading supplier and manufacturer in household linen offering a comprehensive range of towels, bedding, duvets, pillows, table linen and flame resistant bedding to retail customers, businesses and institutions all across the globe.

Roles & Responsibilities:

Campaign Manager
February 2017 – Present

– Managing, developing and mentoring a team of 5

– Create inventive digital campaigns aligned to overall business strategy

– Keep website fresh and up to date with relevant content

– Creating engaging Email, Social & Affiliate Marketing campaigns

– Manage, Design & Produce print related marketing material & packaging

– Develop website layout quarterly

– Building the brand across all Social Media platforms

Marketing Assistant
July 2016 – February 2017

Website Redesign
– CRO focused Website redesign with a modern and clean look
– Redesigned product pages and funnels based on heatmaps and split test
– Developed the mega menu
– Create and develop landing pages for sales and campaigns

Email Marketing
– Wrote a program in PHP that dramatically reduced the time spent designing emails
– Growing Email list by holding regular competitions & giveaways
– Developed a dedicated following with customers by creating weekly emails
– Created automated email flows based on customers actions
– Targeted emails to segmented audience

Social Media Marketing
– Product Feed Retargeting for browser abandonment
– Boosted posts based on customer demographics
– Developing Stories for Instagram to push competition

Other tasks included
– Created numerous Print publication in InDesign including product catalogs, Influencer guides, – tailored price lists, coupons. product packaging, labels & branding
– Marketing both new and existing products, services and solutions
– Creation of marketing campaigns including email marketing and social media
– Testing website functionality and marketing campaigns
– Creation of new product bundles
– Optimising product listing and pages
– Affiliates Newsletters
– Collecting Analytics Data of the website to measure ROI & CRO
– Assisted in developing HR processes and documents

Portfolio:

Contact Me

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