About Me

E-Commerce & Digital Marketing Content Creator

Helping brands make clean, minimal and premium marketing material

Over 10 years of experience in E-Commerce, Branding, Web Development, Email Marketing, Social Media Marketing, UI/UX & more

My Experience

Who am I?

Hi I’m Mustafa Rashid: Pop culture geek and tech enthusiast & e-Commerce Content Creator.

I make websites & marketing material for Retail & B2B E-Commerce businesses, helping them communicate their product features & value, while maintaining their brand identity through expertly crafted media.

Content Creation is my calling, mostly because I’m a natural in Adobe Packages with a special talent for visual communication from my passion of Movies & TV. It physically pains me to see graphics and videos that doesn’t work, that doesn’t entice and that doesn’t do justice to the product or service that isn’t selling.

When you work with me, you get my absolute best striving for a fast turnaround. My work aims to be clean, minimal and premium. Every shot designed for maximum impact. Ideas delivered quickly, intensely and clearly. Fast, powerful and sexy. That’s why all my clients are regulars. They love my content and they love how easy it is to work with me.

My work is an extension of me. It represents me, it speaks for me, it is me, which is why I work so hard to produce content that I’m proud of.

Skills Summary

E-commerce Platforms

BigCommerce
Prestashop

Woocommerce
Shopify

Amazon
eBay

Digital Marketing Tools

Email Marketing
Klaviyo
MailChimp
Affiliate Marketing
Awin
Google Analytics

Social Media Marketing
Buffer Social Media Management
Facebook Business Manager
Facebook Creator Studio
Influencer Marketing
Lead Generation

Project Management
Online Marketing
Online Advertising
Digital Strategy
Team Leadership
Search Engine Optimization (SEO)

Content Creation / Graphic Design

Adobe Creative Suite
Adobe CC
Adobe Photoshop
Adobe Premiere Pro
After Effects
Adobe InDesign
Adobe Illustrator
Adobe Lightroom
Adobe XD
Clip Studio Paint
Final Cut Pro

Branding & Identity
Print Design
Logo Design
Web Design
Product Packaging Design
Typography
Illustration
Image Editing
Video Editing
Video Production
Motion Graphics

Microsoft Office
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Microsoft Publisher
Microsoft Access
Microsoft Outlook

Web Development

PHP
CSS3
HTML 5
MySQL

WordPress
Elementor
LearnDash
Advance Custom Fields

UI/UX
User Interface Design
User Experience (UX)

Work From Home Equipment

Main Workstation:

43″ LG 4k Pro Monitor 43UD79
27″ AOC 1440p Monitor Q2770P
21″ LG 1080p Monitor IPS226

Windows 11 Pro
Intel Core i5
nVida GTX3060 Ti
32GB Ram

Backup Workstation:

Razer Blade 15 Advance 

15″ 1080p IPS

Windows 11 Pro
Intel Core i7
nVidia GTX 1060 MaxQ
16gb Ram

Other Devices:

Macbook Pro 13″
Intel Core 2 Duo
4gb Ram
128gb SSD

iPhone X, 6, 5, 4
Samsung Z Fold 4
Samsung Galaxy Note 8
Google Nexus 6, 5, 4, 7, 10

Apple iPad Mini 6
Samsung Galaxy Tab s8+

Career History

Senior Marketing Executive

Pie Analysis
pieanalysis.com
March 2018 – Present

  • Management of projects from concept through to delivery, including Logo Design, Typography, Branding & Identity
  • Corporate Brand Development
  • Lead content creation ensuring all Content Marketing is engaging and relevant to customer moments across all channels
  • Building good relationships with clients. Developing a deep understanding of the client’s business, brand, sector, competitors, and audiences as well as Content Management & Digital Strategy
  • Design, development & maintenance of websites and eCommerce platforms including WordPress, Elementor, LearnDash, Prestashop & BigCommerce
  • Reporting Analytics and Data with effective Visual Communication
  • Bringing fresh ideas into the marketing department and ensuring that we remain at the forefront of the very latest marketing standards

Content Director

IIEPD
iiepd.com
April 2019 – Present

  • Leadership, Mentor and manage a team of 10 across 6 departments
  • Creating innovative user journeys that are highly-engaging, concise and maximise conversion potential.
  • Creating engaging content & bringing to life illustrations with Adobe After Effects & Adobe Premier
  • Wire frame and design high quality mock-ups of apps before being passed to app development team
  • Supporting and improving the brand, designing high quality assets across web, social & print
  • Developing & delivering a variety of high-quality virtual events
  • Plan, build & execute unpaid and paid social media campaigns
  • Problem Solving through Teamwork & analytics
  • Produce Television quality educational Entertainment alongside industry leading internet personalities

Creative Manager

Mona Living
monaliving.com
October 2018 – Present

  • Utilising a full range of digital creative tools, primarily Adobe Suite, to create and amend Graphic Design artwork as briefed.
  • Creating digital or print ready output and ensuring that delivery is fit for purpose, and complies with core brand guidelines.
  • Delivering concepts and ideas as completed designs that standout within the constraints of a fast-turnaround environment.
  • UI/UX design utilising customer testing tools to draw behavioural insight from customer journeys
  • Overseeing social media strategy and execution across global social platforms

Senior Graphic Designer

Boss Women News
bosswomennews.co.uk
March 2019 – Present

  • Leading the brand expression across visual language, campaigns, social media, graphics and print to ensure strong and clear brand positioning as a route to competitive success
  • Drive creative concepts for online & offline events to help establishing & nurturing a community
  • Working closely with the social media team, delivering impactful social advertising campaigns & developing creative content to drive growth and engagement
  • Managing workload and meet deadlines for campaign launches
  • Featured on ITV Real Housewives of Cheshire

Campaign Manager

The Towel Shop
thetowelshop.co.uk
July 2016 – Present

  • Managing, developing and mentoring a team of 5
  • Responsible for all internal and external Marketing Communications & Brand Management
  • Create inventive digital campaigns aligned to overall business strategy
  • Keep website fresh and up to date with relevant content
  • Creating engaging Email, Social & Affiliate Marketing campaigns
  • Manage, Creative Design & Produce print related marketing material & packaging
  • Develop website layout quarterly
  • Building the brand across all Social Media platforms
  • CRO focused Website redesign with a modern and clean look
  • Redesigned product pages and funnels based on heat maps and split test
  • Developed the mega menu
  • Create and develop landing pages for sales and campaigns
  • Wrote an Email Marketing program in PHP that dramatically reduced the time spent designing emails
  • Growing Email list by holding regular competitions & giveaways
  • Developed a dedicated following with customers by creating weekly emails
  • Created automated email flows based on customers actions
  • Targeted emails to segmented audience
  • Engaging email Copywriting
  • Social Media Marketing Product Feed Retargeting for browser abandonment
  • Boosted posts based on customer demographics
  • Developing Stories for Instagram to push competition
  • Created numerous Print publication in InDesign including product catalogues, Influencer guides, tailored price lists, coupons. product packaging, labels & branding
  • Marketing both new and existing products, services and solutions
  • Creation of marketing campaigns including email marketing and social media
  • Testing website functionality and marketing campaigns
  • Creation of new product bundles
  • Optimising product listing and pages
  • Affiliates Newsletters
  • Collecting Analytics Data of the website to measure ROI & CRO
  • Assisted in developing HR processes and documents

E-Commerce Executive

Absolute Home Textiles
absolutehometextiles.co.uk
April 2016 – Present

  • Develop a B2B marketing strategy to support the indirect and direct sales channels
  • Achieving 200% revenue growth over 3 years, increasing average order value
  • Utilising analytics tools to establish the success of campaigns, reporting to senior stakeholders
  • Executing Email, Social Media & print marketing
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, social media & lead generation campaigns
  • Conduct Data Analysis for Google Ads
  • Overall Business Planning as well as Campaign Planning, Sales & Marketing
  • Redesigned Website to bridge the gap between current design and designers mock-up of the website
  • Re-introduced homepage carousel
  • Implemented sales funnels
  • Removed distracting elements from product page
  • Social Media Marketing, Targeted potential clients based on their proximity to the exhibition venue
  • Successful recruitment of new team members via Facebook
  • Boosted Coupons to segmented email list on social media platforms
  • Adding and updating stock
  • Managing stock of online catalogue
  • Upselling products by creating promotions based on quantity
  • Retaining & rewarding customers with loyalty discounts and vouchers
  • Creating banners, holding pages and flyers
  • Updating the backend of the ecommerce system
  • Testing and improving website functionality
  • Developing trendy marketing campaigns based on customer habits
  • Writing user guides and training staff to operate the website
  • Troubleshooting Customer services and Logistics departments computer issues
  • Enhancing browsing experience on mobile devices
  • Implementing responsive features to make website content more accessible

Marketing Manager

Eastern Gold Co
easterngold.co.uk
May 2011 – Present

  • Create & establish E-Commerce solution for retail business
  • Plan and execute the monthly marketing calendar for both online and retail channels
  • Managing the marketing budget
  • Liaise with marketing agencies and ensure work produced is aligned with business objectives
  • Collaborate with other in-house teams to ensure effective & efficient marketing function
  • Provide reports for all marketing channels
  • Develop the Corporate Identity
  • Conduct Market Research & Competitor Research via online tools & analytics
  • Other Marketing Management responsibilities included Marketing Communications, Sales Management & New Business Development
  • Re-engineered website theme to provide a better browsing experience by incorporating responsive design
  • Implement google rich snippets to provide more detailed search results
  • Highlight important product details
  • Ensure compatibility with multiple browsers
  • Integrate company branding
  • Developed a back-office tool to Automatically update product prices based on product attributes and categories.
  • Replaced time-consuming, error-prone manual processes with automated solution.
  • Rewriting complex sql statements into clearer and more efficient actions
  • Themed with Bootstrap
  • Integrated jQuery to provide a more pleasing experience
  • Migrate products and their technical data from old, complicated website into new
  • using MySQL
  • Used troubleshooting and researching skills to find solutions to problems that were
  • not addressed in the CMS documentation
  • SEO and Google Analytics
  • Photography & Image Editing of jewellery using software packages such as
  • lightroom, illustrator and Photoshop.

Chapter Organiser

Muslamic Makers
muslamicmakers.com
February 2020 – Present

  • Aiding organising first Manchester event (cancelled before it even began due to COVID-19)
  • Consulting on Chapter Branding
  • Co-Hosting Weekly community virtual events
  • Making UI/UX changes on website & blog

Branding Manager

Area51 – iJoy eJuice
area51ejuice.co.uk
June 2017 – Present

  • Responsible for developing innovative Product, Brochures & Poster Design that meet and exceed our customer’s expectations
  • Work with product management to analyse customer requirements and propose suitable solutions
  • Break down complex concepts into easy, understandable terms and effectively communicate appropriate to the audience
  • Utilise analytics and customer feedback to create compelling conceptual designs
  • Present design proposals to varying audiences
  • Establish Integrated Marketing Communications
  • Lead Brand Development & Merchandising
  • Conduct Market Analysis & Competitive Analysis

Freelance Video Editor

FindBakers
findbakers.com
July 2020 – August 2020

  • Creating engaging advert to promote the brand. The core purpose of the video is to advertise the B2C aspect of the service
  • Video Editing & Video Production of Stock Footage
  • Motion Graphics & Video Post-Production via Adobe After Effects, Adobe Premier & Final Cut Pro
  • Help establish visual Marketing Communications

Social Media Marketing Consultant

Manchester Museum
museum.manchester.ac.uk
July 2020 – August 2020

  • Freelance Role for South Asian Heritage Month which was in conjunction with Manchester Museum, British Council and Electric Bazaar
  • Multichannel Online Marketing & Social Media Content Creation
  • Online Advertising via Social Media Optimization (SMO) & Content Strategy
  • Converting a Zoom Webinar into a High Quality Digital Media Presentation
  • Effective Marketing Communications via Facebook, Instagram, Twitter, LinkedIn & YouTube

Education

Multimedia And Internet Technology
The University of Salford
September 2008 – May 2011

  • Mastering Adobe Creative Suite – Content Creation for Digital & print
  • Advance Web Development & Programming – HTML, CSS, PHP, MySQL, C# & Visual basic

Experience

man standing beside wall and table ]
Experience

Pie Analysis

Pie Analysis evolved from a concept of merging education & data driven analysis with decades of international business experience.

Over the years the company has gone through rapid growth and recognition in providing excellense to international trade & government & private education establishments.

The company continues its rapid growth in the tech, business & education sectors.

Read More »
woman standing near pink, yellow, and blue painted wall
Experience

IIEPD

The International Institute of Entrepreneurship and Professional Development (IIEPD) are a pioneering and CPD accredited training provider who specialise in digital marketing and professional development.

With strong links to leading marketing specialists, established influencers and industry leaders, the IIEPD are aiming to become the Harvard and Oxford of digital marketing training and professional development.

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woman leaning on white table
Experience

Mona Living

Cruelty-free & vegan friendly skincare made in the UK using clean & effective organic ingredients

Read More »
four women sitting on black steel bench during daytime
Experience

Boss Women News

Boss Women is a platform for ALL women! Whether you are in a career that you love, a stay at home mum, a boss lady or someone who’s still unsure of where their heading.

Read More »
Experience

The Towel Shop

Founded in 1999 as a market stall in the heart of Bolton, The Towel Shop has gone on to establishing itself as Britain’s leading supplier and manufacturer in household linen offering a comprehensive range of towels, bedding, duvets, pillows, table linen and flame resistant bedding to retail customers, businesses and institutions all across the globe.

Read More »
woman lying on bed white holding board
Experience

Absolute Home Textiles

Absolute Home Textiles are leading specialist suppliers to the biggest organisations and brands in the world. They have supplied to the Marriott, NHS, Glastonbury, Manchester Metropolitan University, The O2 Arena, NASA and Arsenal FC to name a few

Read More »
man in black hoodie smoking
Experience

iJoy eJuice

iJoy’s goal is to show that vaping can go beyond our initial mission, to help curb people’s smoking habits. It encompass people’s lifestyle & healthy well-being. That is why, other than E-juice flavours, we also provide smoking cessation devices and products.

Read More »
women's gold long-sleeved dress
Experience

Eastern Gold Co

Eastern Gold is owned by a family of jeweller entrepreneurs with legacy spawning back many decades. We bring our customers the highest quality fine jewellery with exquisite designs at very competitive prices. Our business is built on offering the best value fine jewellery, friendly expert advice and outstanding service to our customers.

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yellow fabric sofa with throw pillow
Experience

Celina Digby

The Celina Digby brand was launched in early 2018 by Izabela Peters. Izabela has over 15 years of experience as a fabric and wallpaper designer, as well as soft furnishing manufacturer. Her main focus is on products to suit modern living with strong, bold designs influenced by mid-century retro and Scandinavian styles. Each one of our products is hand-made by a professional seamstress who is one of our UK-based team of staff. This human touch ensures complete control over quality and ensures our products are always made to the highest standards.

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pillows on bed inside house
Experience

British Wholesales

British Wholesale is a leading provider of wholesale products and specialists in import and export of a multitude of products. These range from home textiles, healthcare services as well as services to the fashion industry. We also provide wholesale printed services on bed linen and duvet sets.

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white house
Experience

Beddings Direct

Biggest Suppliers of Wholesale Towels, Bedding & Fire Retardant Linen in the UK. Specialising in prisons, hotel &, restaurants.

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low angle photo of black and gray video camera
Experience

Musty Reviews

Musty Reviews is my blogging & social media marketing platform as well as me flexing my creative muscles. Within this you can find critiques, analysis and discussions on movies, TV and all things pop culture.

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people sitting on chairs
Experience

Muslamic Makers

Muslamic Makers is a diverse community of Muslims who are making and changing things. We hold events in London and Manchester to discuss ideas, build creative confidence and help our communities thrive. We’re creating spaces for Muslims to be not just ‘included’ but to own their work spaces and industries.

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